Marketing
Marketing MCQs with Answers and Explanations
Marketing MCQs with answers and detailed explanations for MBA, BBA, NTS and job tests. Covers marketing mix, consumer behaviour, branding and strategy. Take a scored quiz instead →
Which distribution strategy involves stocking the product in as many outlets as possible to ensure maximum coverage?
AIntensive Distribution
BExclusive Distribution
CSelective Distribution
DDirect Distribution
What is the term used to describe the set of controllable, tactical marketing tools—product, price, place, and promotion—that a firm blends to produce the desired response in the target market?
AMarketing Mix
BPromotional Mix
CStrategic Canvas
DValue Chain
A distribution structure in which producers, wholesalers, and retailers act as a unified system is called a:
AHorizontal Marketing System
BConventional Distribution Channel
CMultichannel Distribution System
DVertical Marketing System (VMS)
In BCG Matrix analysis, products or SBU with a high market share in a slow-growth industry are classified as:
ACash Cows
BStars
CQuestion Marks
DDogs
Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is defined as:
ASales Promotion
BPublic Relations
CAdvertising
DPersonal Selling
In the Ansoff Corporate Growth Matrix, introducing existing products into new geographical or demographic markets is called:
ADiversification
BProduct Development
CMarket Development
DMarket Penetration
Short-term incentives to encourage the purchase or sale of a product or service, such as coupons, discounts, or contests, are known as:
APublicity
BSales Promotion
CDirect Marketing
DPersonal Selling
The systematic gathering, recording, and analyzing of qualitative and quantitative data about problems relating to the marketing of goods and services is known as:
AMarket Segmentation
BDatabase Marketing
CEnvironment Scanning
DMarketing Research
Building good relations with the company’s various publics by obtaining favorable publicity and handling unfavorable rumors is:
ADirect Selling
BInteractive Marketing
CPublic Relations
DEvent Marketing
Which environment includes micro-factors such as suppliers, marketing intermediaries, competitors, publics, and customers that directly affect a company’s ability to serve its targets?
ADemographic Environment
BMacroenvironment
CMicroenvironment
DEconomic Environment