Marketing
Marketing MCQs with Answers and Explanations
Marketing MCQs with answers and detailed explanations for MBA, BBA, NTS and job tests. Covers marketing mix, consumer behaviour, branding and strategy. Take a scored quiz instead →
Which promotional model outlines the sequential stages a consumer passes through: Attention, Interest, Desire, and Action?
AAIDA Model
BHierarchy of Effects Model
CInnovation Adoption Model
DInformation Processing Model
Dividing a broad consumer market into distinct subsets of consumers who have common needs, characteristics, or behaviors is known as:
AMass Marketing
BTarget Marketing
CMarket Segmentation
DMarket Positioning
The stages through which an individual passes from first learning about an innovation to finally adopting it is known as the:
AAdoption Process
BDiffusion Curve
CBuying Center Process
DPerceptual Journey
When a company chooses to serve a single small market segment with a highly customized product or service, it is practicing:
ANiche Marketing
BMass Customization
CDifferentiated Marketing
DUndifferentiated Marketing
When consumers experience discomfort or post-purchase doubt caused by post-purchase conflict, it is known as:
ACognitive Dissonance
BSelective Retention
CSubliminal Perception
DPerceptual Distortion
Arranging for a market offer to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers is called:
ABranding
BPositioning
CSegmentation
DBenchmarking
People within a reference group who, because of special skills, knowledge, or personality, exert social influence on others are:
AGatekeepers
BOpinion Leaders
CLaggards
DSurrogate Buyers
Products bought by final consumers for personal consumption, categorized into convenience, shopping, specialty, and unsought goods, are termed:
ARaw Materials
BIndustrial Products
CConsumer Products
DCapital Items
In business buying, all the individuals and units that play a role in the purchase decision-making process form the:
AVendor Evaluation Panel
BBuying Center
CBoard of Directors
DSupply Chain Committee
The total number of items that a company carries within its product lines is referred to as product mix:
AConsistency
BLength
CWidth
DDepth