In the Ansoff Corporate Growth Matrix, introducing existing products into new geographical or demographic markets is called:
ADiversification
BProduct Development
CMarket Development
DMarket Penetration
Explanation
* Market Development involves selling existing products to new target market segments or new regions.
* Market Penetration sells existing products to existing markets; Product Development sells new products to existing markets; Diversification enters new markets with new products.
* Expanding sales internationally or targeting a new demographic group are classic market development strategies.
Exam Relevance
- Topic: Strategic Planning
- Subtopic: Ansoff Matrix

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