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In BCG Matrix analysis, products or SBU with a high market share in a slow-growth industry are classified as:

ACash Cows
BStars
CQuestion Marks
DDogs

Explanation

* Cash Cows generate more cash than required to maintain their market position in low-growth markets.
* Stars have high market share in high-growth markets; Question Marks have low market share in high-growth markets; Dogs have low share in low-growth markets.
* Funds generated from Cash Cows are typically reinvested into Question Marks to turn them into Stars.

Exam Relevance
  • Topic: Strategic Planning
  • Subtopic: BCG Matrix
Submitted by: mcqstutor Team More Marketing MCQs →

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