Short-term incentives to encourage the purchase or sale of a product or service, such as coupons, discounts, or contests, are known as:

Explanation

* Sales Promotion provides immediate, short-term reasons to buy products (‘buy it now’).
* Tools include consumer promotions (samples, coupons, rebates) and trade promotions (allowances, display incentives).
* While advertising builds long-term brand equity, sales promotion drives short-term volume spikes.