Marketing
Marketing MCQs with Answers and Explanations
Marketing MCQs with answers and detailed explanations for MBA, BBA, NTS and job tests. Covers marketing mix, consumer behaviour, branding and strategy. Take a scored quiz instead →
Which sampling technique selects population members based on accessibility and ease of recruitment rather than random selection?
ACluster Sampling
BStratified Random Sampling
CConvenience Sampling
DSystematic Sampling
What pricing strategy sets prices below normal levels or below cost to clean out inventory or attract traffic during special periods?
ADynamic Pricing
BPromotional Pricing
CGeographic Pricing
DTarget Return Pricing
When a firm adjusts prices to account for geographical location of buyers and freight transportation costs, it is using:
ADiscriminatory Pricing
BSegmented Pricing
CGeographical Pricing
DPsychological Pricing
Which channel intermediary buys goods from producers, takes title, stores inventory, and resells them primarily to other businesses or retailers?
AWholesaler
BRetailer
CBroker
DCommission Agent
What distribution conflict occurs between firms operating at the same horizontal level of a distribution channel?
AHorizontal Channel Conflict
BVertical Channel Conflict
CMultichannel Conflict
DDiagonal Conflict
Which promotional budget method sets advertising spending at a specific percentage of current or forecasted sales revenue?
APercentage-of-Sales Method
BAffordable Method
CObjective-and-Task Method
DCompetitive-Parity Method
Which method sets promotional spending by determining specific communication goals, identifying tasks needed to achieve them, and estimating costs?
AObjective-and-Task Method
BPercentage-of-Sales Method
CCompetitive-Parity Method
DAffordable Method
Which perceptual phenomenon describes consumers filtering out most of the marketing stimuli to which they are exposed daily?
ASelective Distortion
BSelective Attention
CSubliminal Perception
DSelective Retention
When consumers interpret information in a way that aligns with their pre-existing beliefs and attitudes, they are exhibiting:
ASelective Distortion
BSelective Retention
CSelective Attention
DCognitive Dissonance
Which model classifies products based on consumer buying habits into Convenience, Shopping, Specialty, and Unsought goods?
AKotler's Product Levels
BRogers Diffusion Model
CCopeland's Consumer Goods Classification
DAnsoff Growth Matrix