Which distribution strategy involves stocking the product in as many outlets as possible to ensure maximum coverage?
AIntensive Distribution
BExclusive Distribution
CSelective Distribution
DDirect Distribution
Explanation
* Intensive Distribution places products in maximum available outlets; typical for convenience goods like soft drinks and snacks.
* Exclusive distribution limits rights to a single dealer per area (e.g., luxury automobiles).
* Selective distribution uses more than one but fewer than all willingness outlets (e.g., appliances, electronics).
Exam Relevance
- Topic: Place Strategy
- Subtopic: Distribution Intensity

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