Which environment includes micro-factors such as suppliers, marketing intermediaries, competitors, publics, and customers that directly affect a company’s ability to serve its targets?

Explanation

* The Microenvironment consists of actors close to the company that directly affect its ability to serve customers.
* The Macroenvironment comprises broader societal forces (PESTLE: Political, Economic, Socio-cultural, Technological, Legal, Environmental).
* Marketers must continuously monitor and manage microenvironment relationships to maintain competitive advantage.