Marketing
Marketing MCQs with Answers and Explanations
Marketing MCQs with answers and detailed explanations for MBA, BBA, NTS and job tests. Covers marketing mix, consumer behaviour, branding and strategy. Take a scored quiz instead →
In digital marketing, the percentage of website visitors who leave after viewing only a single page is called:
AChurn Rate
BClick-Through Rate (CTR)
CBounce Rate
DConversion Rate
Marketing that involves creating, publishing, and distributing valuable, relevant, and consistent content to attract a defined audience is:
AContent Marketing
BOutbound Marketing
CViral Marketing
DAffiliate Marketing
A business buying situation in which the buyer routinely reorders something without any modifications is called a:
ANew Task
BModified Rebuy
CSystems Selling
DStraight Rebuy
The total financial value of a customer relationship across their entire relationship lifespan with a company is known as:
AShare of Customer
BCustomer Relationship Index
CCustomer Lifetime Value (CLV)
DCustomer Equity
In which stage of the Product Life Cycle (PLC) do sales grow rapidly, profits peak, and competitors enter the market?
ADecline Stage
BIntroduction Stage
CGrowth Stage
DMaturity Stage
A pricing strategy where a company sets a high initial price for a new product to skim maximum revenues layer by layer from the target market is called:
AMarket-Skimming Pricing
BValue-Based Pricing
CMarket-Penetration Pricing
DCost-Plus Pricing
Setting prices based on the buyer’s perceptions of value rather than on the seller’s cost is known as:
ATarget Return Pricing
BCompetition-Based Pricing
CCost-Based Pricing
DValue-Based Pricing
Pricing products that must be used along with a main product, such as razor blades with a razor, is known as:
AProduct-Bundle Pricing
BTwo-Part Pricing
CBy-Product Pricing
DCaptive-Product Pricing
A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer is a:
AMarketing Channel
BSupply Chain
CValue Network
DLogistics System
Which concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors?
ASelling Concept
BProduction Concept
CProduct Concept
DMarketing Concept