Management Sciences
Management Sciences MCQs With Answers
0 Management Sciences MCQs for CSS, PPSC, FPSC, NTS and entry-test preparation. Take a scored quiz instead →
Which promotional budget method sets advertising spending at a specific percentage of current or forecasted sales revenue?
APercentage-of-Sales Method
BAffordable Method
CObjective-and-Task Method
DCompetitive-Parity Method
Which method sets promotional spending by determining specific communication goals, identifying tasks needed to achieve them, and estimating costs?
AObjective-and-Task Method
BPercentage-of-Sales Method
CCompetitive-Parity Method
DAffordable Method
Which perceptual phenomenon describes consumers filtering out most of the marketing stimuli to which they are exposed daily?
ASelective Distortion
BSelective Attention
CSubliminal Perception
DSelective Retention
When consumers interpret information in a way that aligns with their pre-existing beliefs and attitudes, they are exhibiting:
ASelective Distortion
BSelective Retention
CSelective Attention
DCognitive Dissonance
Which model classifies products based on consumer buying habits into Convenience, Shopping, Specialty, and Unsought goods?
AKotler's Product Levels
BRogers Diffusion Model
CCopeland's Consumer Goods Classification
DAnsoff Growth Matrix
What is the term for a brand created and owned by a reseller, store, or dealer rather than a manufacturing company?
ACo-Brand
BStore Brand (Private Label)
CNational Brand
DLicensed Brand
Which type of demand situation occurs when a significant portion of the market dislikes the product and may even pay a price to avoid it?
AUnwholesome Demand
BLatent Demand
CFaltering Demand
DNegative Demand
Which type of strategy involves introducing new brand names in an existing product category to capture different market segments?
ABrand Extension
BCo-Branding
CMultibrands
DLine Extension
What is the marketing state where consumers desire products that have undesirable social consequences, such as cigarettes or alcohol?
ADeclining Demand
BUnwholesome Demand
CLatent Demand
DIrregular Demand
Which strategic tool evaluates business units along two axes: Market Attractiveness and Business Unit Strength?
AAnsoff Matrix
BPorter's Value Chain
CGE / McKinsey Matrix
DBCG Matrix