Management Sciences
Management Sciences MCQs With Answers
0 Management Sciences MCQs for CSS, PPSC, FPSC, NTS and entry-test preparation. Take a scored quiz instead →
Services cannot be stored for later sale or use. This characteristic is known as:
AService Inseparability
BService Perishability
CService Tangibility
DService Variability
The model that measures service quality across five dimensions—Tangibles, Reliability, Responsiveness, Assurance, and Empathy—is:
AService-Profit Chain
BGAP Model
CKano Model
DSERVQUAL Model
Directly connecting with carefully targeted individual consumers to obtain an immediate response and cultivate lasting relationships is:
AMass Advertising
BPublicity
CSales Promotion
DDirect Marketing
In digital marketing, the percentage of website visitors who leave after viewing only a single page is called:
AChurn Rate
BClick-Through Rate (CTR)
CBounce Rate
DConversion Rate
Marketing that involves creating, publishing, and distributing valuable, relevant, and consistent content to attract a defined audience is:
AContent Marketing
BOutbound Marketing
CViral Marketing
DAffiliate Marketing
A business buying situation in which the buyer routinely reorders something without any modifications is called a:
ANew Task
BModified Rebuy
CSystems Selling
DStraight Rebuy
The total financial value of a customer relationship across their entire relationship lifespan with a company is known as:
AShare of Customer
BCustomer Relationship Index
CCustomer Lifetime Value (CLV)
DCustomer Equity
Demand for business goods that ultimately comes from the demand for consumer goods is known as:
AFluctuating Demand
BDerived Demand
CInelastic Demand
DJoint Demand
The process of managing detailed information about individual customers and carefully managing customer touchpoints to maximize loyalty is:
ASupply Chain Management
BCustomer Relationship Management (CRM)
CEnterprise Resource Planning
DTotal Quality Management
Which strategic framework evaluates a company’s internal Strengths and Weaknesses along with external Opportunities and Threats?
ASWOT Analysis
BPESTLE Analysis
CValue Chain Analysis
DPorter's Five Forces