Management Sciences
Management Sciences MCQs With Answers
0 Management Sciences MCQs for CSS, PPSC, FPSC, NTS and entry-test preparation. Take a scored quiz instead →
Which microenvironmental actor directly assists a firm in promoting, selling, and distributing its products to final buyers?
APublics
BMarketing Intermediaries
CSuppliers
DCompetitors
The Macroenvironment factor that includes demographic trends, shifting age structures, geographic population shifts, and educational changes is classified as:
APolitical-Legal Environment
BEconomic Environment
CSocio-Demographic Environment
DTechnological Environment
In the PESTEL analysis framework, changes in trade tariffs, tax laws, and labor regulations are evaluated under which category?
AEconomic
BSocio-Cultural
CPolitical / Legal
DTechnological
Which marketing concept proposes that an organization’s task is to determine customer needs and deliver satisfaction more efficiently than competitors while preserving consumer and societal well-being?
ASocietal Marketing Concept
BProduction Concept
CSelling Concept
DProduct Concept
Segmenting a consumer market based on variables such as social class, lifestyle, or personality characteristics is known as:
ABehavioral Segmentation
BGeographic Segmentation
CDemographic Segmentation
DPsychographic Segmentation
When a company targets a large share of one or a few small sub-segments or niches rather than pursuing a small share of a large market, it practices:
AUndifferentiated Marketing
BMicromarketing
CNiche (Concentrated) Marketing
DDifferentiated Marketing
In market segmentation, dividing a market into groups based on buyer knowledge, attitudes, uses, or responses to a product represents:
APsychographic Segmentation
BBehavioral Segmentation
CGeographic Segmentation
DDemographic Segmentation
Which marketing management philosophy holds that consumers will favor products that offer the most in quality, performance, and innovative features?
AProduction Concept
BSocietal Marketing Concept
CSelling Concept
DProduct Concept
The phenomenon where a business focuses on its own products rather than on the underlying benefits and experiences required by customers is termed:
ACognitive Dissonance
BCannibalization
CMarketing Myopia
DBrand Dilution
Which state of felt deprivation drives a consumer toward purchasing a product or service to achieve satisfaction?
AWant
BDemand
CUtility
DNeed