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What is the marketing state where consumers desire products that have undesirable social consequences, such as cigarettes or alcohol?

ADeclining Demand
BUnwholesome Demand
CLatent Demand
DIrregular Demand

Explanation

* Unwholesome Demand involves products or services whose consumption leads to harmful personal or societal consequences.
* Marketers employ counter-marketing strategies to discourage consumption or restrict availability.
* Examples include tobacco, narcotics, alcohol, and hazardous products.

Exam Relevance
  • Topic: Marketing Management
  • Subtopic: Demand States
Submitted by: mcqstutor Team More Marketing MCQs →

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