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Which model classifies products based on consumer buying habits into Convenience, Shopping, Specialty, and Unsought goods?

AKotler's Product Levels
BRogers Diffusion Model
CCopeland's Consumer Goods Classification
DAnsoff Growth Matrix

Explanation

* Melvin T. Copeland classified consumer goods into Convenience, Shopping, and Specialty goods based on buying effort.
* Unsought goods were subsequently integrated into standard marketing literature.
* This classification determines distribution strategy and promotional intensity.

Exam Relevance
  • Topic: Product Strategy
  • Subtopic: Product Classifications
Submitted by: mcqstutor Team More Marketing MCQs →

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