Which model classifies products based on consumer buying habits into Convenience, Shopping, Specialty, and Unsought goods?
AKotler's Product Levels
BRogers Diffusion Model
CCopeland's Consumer Goods Classification
DAnsoff Growth Matrix
Explanation
* Melvin T. Copeland classified consumer goods into Convenience, Shopping, and Specialty goods based on buying effort.
* Unsought goods were subsequently integrated into standard marketing literature.
* This classification determines distribution strategy and promotional intensity.
Exam Relevance
- Topic: Product Strategy
- Subtopic: Product Classifications

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