Which strategic tool evaluates business units along two axes: Market Attractiveness and Business Unit Strength?
AAnsoff Matrix
BPorter's Value Chain
CGE / McKinsey Matrix
DBCG Matrix
Explanation
* The GE / McKinsey Matrix uses a 3×3 grid based on Industry Attractiveness and Business Unit Competitive Strength.
* It provides a more comprehensive, multi-factorial assessment than the BCG Matrix, which relies only on growth rate and relative share.
* Strategic choices include Invest/Grow, Selectivity/Earnings, or Harvest/Divest.
Exam Relevance
- Topic: Strategic Planning
- Subtopic: Portfolio Analysis Models
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