Which type of demand situation occurs when a significant portion of the market dislikes the product and may even pay a price to avoid it?

Explanation

* Negative Demand occurs when consumers dislike a product and are willing to pay to avoid it (e.g., dental procedures, vaccinations).
* Latent Demand exists when consumers share a strong need that cannot be satisfied by any existing product.
* Marketers use conversional marketing strategies to transform negative demand into positive demand.