Management Sciences
Management Sciences MCQs With Answers
0 Management Sciences MCQs for CSS, PPSC, FPSC, NTS and entry-test preparation. Take a scored quiz instead →
A business model where a master company grants an independent operator the right to run a business using its trade name and system is:
AStrategic Alliance
BFranchising
CLicensing
DJoint Venture
Which framework developed by Michael Porter analyzes industry attractiveness and profitability based on five competitive forces?
APorter's Five Forces
BValue Chain Model
CGeneric Strategies
D7S Framework
Entering a foreign market by creating a foreign-based assembly or manufacturing facility in partnership with local investors is a:
AManagement Contracting
BDirect Exporting
CJoint Venture
DLicensing
A strategy where a company seeks competitive advantage by achieving the lowest operational and production costs in its industry is:
ADifferentiation
BCost Leadership
CFocus Strategy
DBlue Ocean Strategy
Modifying a product’s features, positioning, or communications to meet unique preferences and conditions in foreign international markets is:
AStraight Extension Strategy
BGlobal Homogenization
CAdaptation Strategy
DStandardization Strategy
The strategy of creating uncontested market space and making competition irrelevant is known as:
ABlue Ocean Strategy
BFlank Attack Strategy
CRed Ocean Strategy
DFirst-Mover Strategy
Commercial organization that owns and controls business activities in two or more countries outside its home country is a:
ALocal Partnership
BMultinational Corporation (MNC)
CDomestic Enterprise
DState-Owned Enterprise
Differential effect that brand knowledge has on consumer response to the marketing of that brand is known as:
ABrand Identity
BBrand Awareness
CBrand Loyalty
DCustomer-Based Brand Equity
Sustainable marketing requires meeting the current needs of consumers and businesses while preserving or enhancing the ability of future generations to meet theirs, balancing profits, consumer wants, and:
AAggressive Promotion
BPublic Interest & Society
CProduction Volume
DShort-term ROI
Extending an existing brand name to new or modified product categories is known as:
AMultibrands
BLine Extension
CBrand Extension
DCo-Branding