A pricing strategy where a company sets a high initial price for a new product to skim maximum revenues layer by layer from the target market is called:

Explanation

* Market-Skimming Pricing charges top-tier prices initially to maximize profits before competitors enter or price sensitivity rises.
* Market-Penetration Pricing sets low initial prices to quickly capture large market share.
* Skimming works best when product quality/image supports the price and competitors cannot easily enter.