Marketing
Marketing MCQs with Answers and Explanations
Marketing MCQs with answers and detailed explanations for MBA, BBA, NTS and job tests. Covers marketing mix, consumer behaviour, branding and strategy. Take a scored quiz instead →
Differential effect that brand knowledge has on consumer response to the marketing of that brand is known as:
ABrand Identity
BBrand Awareness
CBrand Loyalty
DCustomer-Based Brand Equity
Sustainable marketing requires meeting the current needs of consumers and businesses while preserving or enhancing the ability of future generations to meet theirs, balancing profits, consumer wants, and:
AAggressive Promotion
BPublic Interest & Society
CProduction Volume
DShort-term ROI
Extending an existing brand name to new or modified product categories is known as:
AMultibrands
BLine Extension
CBrand Extension
DCo-Branding
The practice of using deceptive or exaggerated marketing claims to present an environmentally responsible public image is called:
ASocial Marketing
BEthical Branding
CCause Marketing
DGreenwashing
The practice of using the established brand names of two different companies on the same product is called:
APrivate Labeling
BIngredient Branding
CCo-Branding
DLicensing
Services cannot be seen, tasted, felt, heard, or smelled before they are bought. This unique service characteristic is:
AService Variability
BService Intangibility
CService Inseparability
DService Perishability
Because services are produced and consumed simultaneously and cannot be separated from their providers, they exhibit:
AService Inseparability
BService Heterogeneity
CService Perishability
DService Intangibility
Services cannot be stored for later sale or use. This characteristic is known as:
AService Inseparability
BService Perishability
CService Tangibility
DService Variability
The model that measures service quality across five dimensions—Tangibles, Reliability, Responsiveness, Assurance, and Empathy—is:
AService-Profit Chain
BGAP Model
CKano Model
DSERVQUAL Model
Directly connecting with carefully targeted individual consumers to obtain an immediate response and cultivate lasting relationships is:
AMass Advertising
BPublicity
CSales Promotion
DDirect Marketing