Pakistan's best MCQs practice hub — FPSC · PPSC · CSS · NTS · Other Exams
Login

Pricing products that must be used along with a main product, such as razor blades with a razor, is known as:

AProduct-Bundle Pricing
BTwo-Part Pricing
CBy-Product Pricing
DCaptive-Product Pricing

Explanation

* Captive-Product Pricing sets a low price for the main product and high margins on necessary companion supplies.
* Examples include ink cartridges for printers, gaming consoles and games, or razor blades and handles.
* Two-part pricing splits fees into a fixed fee plus a variable usage rate (common in services).

Exam Relevance
  • Topic: Pricing Strategy
  • Subtopic: Product Mix Pricing
Submitted by: mcqstutor Team More Marketing MCQs →

No Comments

Leave a comment

Your email address will not be published. Required fields are marked *