Marketing
Marketing MCQs with Answers and Explanations
Marketing MCQs with answers and detailed explanations for MBA, BBA, NTS and job tests. Covers marketing mix, consumer behaviour, branding and strategy. Take a scored quiz instead →
Which pricing method sets price based on competitor pricing without considering company costs or demand?
ATarget Return Pricing
BGoing-Rate Pricing
CValue-Based Pricing
DCost-Plus Pricing
Which type of market segmentation groups buyers based on knowledge, attitudes, uses, or responses to a product?
APsychographic Segmentation
BGeographic Segmentation
CDemographic Segmentation
DBehavioral Segmentation
What digital marketing term represents the percentage of total website visitors who execute a desired goal action, such as completing a purchase?
AChurn Rate
BConversion Rate
CBounce Rate
DClick-Through Rate
What is the term for a brand created and owned by a reseller, store, or dealer rather than a manufacturing company?
ACo-Brand
BStore Brand (Private Label)
CNational Brand
DLicensed Brand
Which type of demand situation occurs when a significant portion of the market dislikes the product and may even pay a price to avoid it?
AUnwholesome Demand
BLatent Demand
CFaltering Demand
DNegative Demand
Which type of strategy involves introducing new brand names in an existing product category to capture different market segments?
ABrand Extension
BCo-Branding
CMultibrands
DLine Extension
What is the marketing state where consumers desire products that have undesirable social consequences, such as cigarettes or alcohol?
ADeclining Demand
BUnwholesome Demand
CLatent Demand
DIrregular Demand
Which strategic tool evaluates business units along two axes: Market Attractiveness and Business Unit Strength?
AAnsoff Matrix
BPorter's Value Chain
CGE / McKinsey Matrix
DBCG Matrix
In Porter’s Value Chain framework, which of the following is classified as a primary business activity?
AInbound Logistics
BHuman Resource Management
CTechnology Development
DProcurement
What type of marketing research design is conducted to gather preliminary information that will help define problems and suggest hypotheses?
AExploratory Research
BDescriptive Research
CCausal Research
DConclusive Research