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In Porter’s Value Chain framework, which of the following is classified as a primary business activity?

AInbound Logistics
BHuman Resource Management
CTechnology Development
DProcurement

Explanation

* Primary activities directly involve physical creation, sale, delivery, and support of a product: Inbound Logistics, Operations, Outbound Logistics, Marketing & Sales, and Service.
* Support activities assist primary functions: Procurement, Technology Development, HR Management, and Firm Infrastructure.
* Optimizing value chain activities increases operational margin and competitive advantage.

Exam Relevance
  • Topic: Strategic Planning
  • Subtopic: Porter's Value Chain
Submitted by: mcqstutor Team More Marketing MCQs →

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