Management Sciences
Management Sciences MCQs With Answers
0 Management Sciences MCQs for CSS, PPSC, FPSC, NTS and entry-test preparation. Take a scored quiz instead →
In BCG Matrix analysis, products or SBU with a high market share in a slow-growth industry are classified as:
ACash Cows
BStars
CQuestion Marks
DDogs
When consumers experience discomfort or post-purchase doubt caused by post-purchase conflict, it is known as:
ACognitive Dissonance
BSelective Retention
CSubliminal Perception
DPerceptual Distortion
In the Ansoff Corporate Growth Matrix, introducing existing products into new geographical or demographic markets is called:
ADiversification
BProduct Development
CMarket Development
DMarket Penetration
People within a reference group who, because of special skills, knowledge, or personality, exert social influence on others are:
AGatekeepers
BOpinion Leaders
CLaggards
DSurrogate Buyers
Which environment includes micro-factors such as suppliers, marketing intermediaries, competitors, publics, and customers that directly affect a company’s ability to serve its targets?
ADemographic Environment
BMacroenvironment
CMicroenvironment
DEconomic Environment
In business buying, all the individuals and units that play a role in the purchase decision-making process form the:
AVendor Evaluation Panel
BBuying Center
CBoard of Directors
DSupply Chain Committee
Dividing a broad consumer market into distinct subsets of consumers who have common needs, characteristics, or behaviors is known as:
AMass Marketing
BTarget Marketing
CMarket Segmentation
DMarket Positioning
Arranging for a market offer to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers is called:
ABranding
BPositioning
CSegmentation
DBenchmarking
Products bought by final consumers for personal consumption, categorized into convenience, shopping, specialty, and unsought goods, are termed:
ARaw Materials
BIndustrial Products
CConsumer Products
DCapital Items
The total number of items that a company carries within its product lines is referred to as product mix:
AConsistency
BLength
CWidth
DDepth