Management Sciences
Management Sciences MCQs With Answers
0 Management Sciences MCQs for CSS, PPSC, FPSC, NTS and entry-test preparation. Take a scored quiz instead →
Pricing products that must be used along with a main product, such as razor blades with a razor, is known as:
AProduct-Bundle Pricing
BTwo-Part Pricing
CBy-Product Pricing
DCaptive-Product Pricing
A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer is a:
AMarketing Channel
BSupply Chain
CValue Network
DLogistics System
Which distribution strategy involves stocking the product in as many outlets as possible to ensure maximum coverage?
AIntensive Distribution
BExclusive Distribution
CSelective Distribution
DDirect Distribution
A distribution structure in which producers, wholesalers, and retailers act as a unified system is called a:
AHorizontal Marketing System
BConventional Distribution Channel
CMultichannel Distribution System
DVertical Marketing System (VMS)
Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is defined as:
ASales Promotion
BPublic Relations
CAdvertising
DPersonal Selling
Building good relations with the company’s various publics by obtaining favorable publicity and handling unfavorable rumors is:
ADirect Selling
BInteractive Marketing
CPublic Relations
DEvent Marketing
Which concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors?
ASelling Concept
BProduction Concept
CProduct Concept
DMarketing Concept
Which promotional model outlines the sequential stages a consumer passes through: Attention, Interest, Desire, and Action?
AAIDA Model
BHierarchy of Effects Model
CInnovation Adoption Model
DInformation Processing Model
What is the term used to describe the set of controllable, tactical marketing tools—product, price, place, and promotion—that a firm blends to produce the desired response in the target market?
AMarketing Mix
BPromotional Mix
CStrategic Canvas
DValue Chain
The stages through which an individual passes from first learning about an innovation to finally adopting it is known as the:
AAdoption Process
BDiffusion Curve
CBuying Center Process
DPerceptual Journey