Marketing
Marketing MCQs with Answers and Explanations
Marketing MCQs with answers and detailed explanations for MBA, BBA, NTS and job tests. Covers marketing mix, consumer behaviour, branding and strategy. Take a scored quiz instead →
Demand for business goods that ultimately comes from the demand for consumer goods is known as:
AFluctuating Demand
BDerived Demand
CInelastic Demand
DJoint Demand
The process of managing detailed information about individual customers and carefully managing customer touchpoints to maximize loyalty is:
ASupply Chain Management
BCustomer Relationship Management (CRM)
CEnterprise Resource Planning
DTotal Quality Management
Which strategic framework evaluates a company’s internal Strengths and Weaknesses along with external Opportunities and Threats?
ASWOT Analysis
BPESTLE Analysis
CValue Chain Analysis
DPorter's Five Forces
A business model where a master company grants an independent operator the right to run a business using its trade name and system is:
AStrategic Alliance
BFranchising
CLicensing
DJoint Venture
Which framework developed by Michael Porter analyzes industry attractiveness and profitability based on five competitive forces?
APorter's Five Forces
BValue Chain Model
CGeneric Strategies
D7S Framework
Entering a foreign market by creating a foreign-based assembly or manufacturing facility in partnership with local investors is a:
AManagement Contracting
BDirect Exporting
CJoint Venture
DLicensing
A strategy where a company seeks competitive advantage by achieving the lowest operational and production costs in its industry is:
ADifferentiation
BCost Leadership
CFocus Strategy
DBlue Ocean Strategy
Modifying a product’s features, positioning, or communications to meet unique preferences and conditions in foreign international markets is:
AStraight Extension Strategy
BGlobal Homogenization
CAdaptation Strategy
DStandardization Strategy
The strategy of creating uncontested market space and making competition irrelevant is known as:
ABlue Ocean Strategy
BFlank Attack Strategy
CRed Ocean Strategy
DFirst-Mover Strategy
Commercial organization that owns and controls business activities in two or more countries outside its home country is a:
ALocal Partnership
BMultinational Corporation (MNC)
CDomestic Enterprise
DState-Owned Enterprise