Pakistan's best MCQs practice hub — FPSC · PPSC · CSS · NTS · Other Exams
Login

Services cannot be stored for later sale or use. This characteristic is known as:

AService Inseparability
BService Perishability
CService Tangibility
DService Variability

Explanation

* Perishability means unused service capacity cannot be saved or inventoried for future demand (e.g., empty airline seats).
* Yield management and dynamic pricing are strategies service firms use to manage capacity and fluctuating demand.
* When demand is steady, perishability is less problematic.

Exam Relevance
  • Topic: Services Marketing
  • Subtopic: Service Characteristics
Submitted by: mcqstutor Team More Marketing MCQs →

No Comments

Leave a comment

Your email address will not be published. Required fields are marked *