Differential effect that brand knowledge has on consumer response to the marketing of that brand is known as:

Explanation

* Customer-Based Brand Equity (CBBE), conceptualized by Kevin Lane Keller, reflects added value endowed upon products by brand names.
* Positive CBBE allows brands to command price premiums, higher customer loyalty, and easier extension launches.
* Core building blocks include brand salience, imagery, performance, feelings, judgments, and resonance.