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A strategy where a company seeks competitive advantage by achieving the lowest operational and production costs in its industry is:

ADifferentiation
BCost Leadership
CFocus Strategy
DBlue Ocean Strategy

Explanation

* Cost Leadership strategy aims to become the lowest-cost producer in the industry to offer competitive pricing.
* Differentiation focuses on unique product features valued by customers; Focus targets narrow market niches.
* These represent Michael Porter’s Generic Strategies for competitive advantage.

Exam Relevance
  • Topic: Strategic Marketing
  • Subtopic: Generic Competitive Strategies
Submitted by: mcqstutor Team More Marketing MCQs →

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