Entering a foreign market by creating a foreign-based assembly or manufacturing facility in partnership with local investors is a:
AManagement Contracting
BDirect Exporting
CJoint Venture
DLicensing
Explanation
* Joint Venture involves joining with foreign companies to produce or market products/services with shared ownership and control.
* Advantages include local market knowledge, shared risks, and compliance with foreign host country regulations.
* Disadvantages can include management conflicts over investment and strategic vision.
Exam Relevance
- Topic: Global Marketing
- Subtopic: International Market Entry

No Comments