Marketing
Marketing MCQs with Answers and Explanations
Marketing MCQs with answers and detailed explanations for MBA, BBA, NTS and job tests. Covers marketing mix, consumer behaviour, branding and strategy. Take a scored quiz instead →
Positioning a brand as ‘More for More’ means:
AOffering lower quality at a much lower price
BProviding similar benefits at a discount
CProviding the most upscale product or service and charging a higher price to cover higher costs
DOffering higher quality products at the same low price
The strategy of targeting multiple market segments with distinct, specialized marketing offers designed for each segment is called:
AUndifferentiated Marketing
BMass Customization
CDifferentiated (Segmented) Marketing
DNiche Marketing
In the BCG Growth-Share Matrix, a Strategic Business Unit (SBU) with a low relative market share in a high-growth market is classified as a:
AQuestion Mark
BStar
CCash Cow
DDog
Which BCG Matrix quadrant contains products or business units with low market share in low-growth mature markets that usually generate barely enough cash to maintain themselves?
ACash Cows
BStars
CDogs
DQuestion Marks
In the Ansoff Corporate Product/Market Expansion Grid, seeking increased sales by bringing existing products into new geographic or demographic markets is termed:
AMarket Development
BDiversification
CMarket Penetration
DProduct Development
According to the Ansoff Matrix, entering a completely new business sector with brand new products for brand new customer markets is classified as:
AMarket Development
BProduct Development
CMarket Penetration
DDiversification
In SWOT Analysis, internal favorable factors that can be leveraged to achieve business objectives are called:
AStrengths
BWeaknesses
CThreats
DOpportunities
Which marketing concept proposes that an organization’s task is to determine customer needs and deliver satisfaction more efficiently than competitors while preserving consumer and societal well-being?
ASocietal Marketing Concept
BProduction Concept
CSelling Concept
DProduct Concept
Segmenting a consumer market based on variables such as social class, lifestyle, or personality characteristics is known as:
ABehavioral Segmentation
BGeographic Segmentation
CDemographic Segmentation
DPsychographic Segmentation
When a company targets a large share of one or a few small sub-segments or niches rather than pursuing a small share of a large market, it practices:
AUndifferentiated Marketing
BMicromarketing
CNiche (Concentrated) Marketing
DDifferentiated Marketing