In the BCG Growth-Share Matrix, a Strategic Business Unit (SBU) with a low relative market share in a high-growth market is classified as a:

Explanation

* Question Marks (or Problem Children) operate in high-growth markets but possess low relative market shares, requiring heavy investment to build share.
* Stars have high market share in high-growth markets; Cash Cows have high share in low-growth markets; Dogs have low share in low-growth markets.
* Management must decide whether to invest heavily in Question Marks to convert them into Stars or divest them.