In SWOT Analysis, internal favorable factors that can be leveraged to achieve business objectives are called:
AStrengths
BWeaknesses
CThreats
DOpportunities
Explanation
* Strengths are positive internal capabilities, assets, core competencies, and competitive resources within an organization.
* Weaknesses are internal limitations; Opportunities are favorable external market factors; Threats are unfavorable external macro factors.
* Effective strategy alignment matches internal Strengths with external Opportunities (SO strategies).
Exam Relevance
- Topic: Strategic Marketing
- Subtopic: SWOT Analysis

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