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In the Ansoff Corporate Product/Market Expansion Grid, seeking increased sales by bringing existing products into new geographic or demographic markets is termed:

AMarket Development
BDiversification
CMarket Penetration
DProduct Development

Explanation

* Market Development involves identifying and expanding existing products into completely new target markets or geographies.
* Market Penetration sells existing products to existing markets; Product Development sells new products to existing markets; Diversification enters new markets with new products.
* Opening retail outlets in overseas countries is a textbook example of Market Development.

Exam Relevance
  • Topic: Strategic Marketing
  • Subtopic: Ansoff Matrix
Submitted by: mcqstutor Team More Marketing MCQs →

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