Marketing
Marketing MCQs with Answers and Explanations
Marketing MCQs with answers and detailed explanations for MBA, BBA, NTS and job tests. Covers marketing mix, consumer behaviour, branding and strategy. Take a scored quiz instead →
When a firm charges different prices to different customer segments for the same product or service without corresponding cost differences, it is practicing:
APsychological Pricing
BSegmented Pricing
CPromotional Pricing
DDynamic Pricing
What is the systematic evaluation of product lines, brands, and business units to determine allocation of organizational resources called?
AGap Analysis
BPortfolio Analysis
CValue Chain Analysis
DCompetitive Benchmarking
What term describes the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization?
AInternal Records System
BMarketing Decision Support System
CCompetitive Intelligence
DMarketing Research Process
Which type of demand occurs when an increase in the price of one product leads to an increase in the demand for another product?
AComplementary Demand
BDerived Demand
CJoint Demand
DSubstitute Demand
In strategic portfolio analysis, an SBU that operates in a high-growth market but holds a low market share is categorized as a:
ADog
BStar
CQuestion Mark
DCash Cow
In services marketing, what framework connects employee satisfaction and service quality directly to customer satisfaction, customer loyalty, and profitability?
ASERVQUAL Scale
BServices Marketing Triangle
CGAP Model
DService-Profit Chain
Which pricing strategy involves setting prices that end in odd numbers (e.g., $9.99 or $19.95) to create the psychological perception of a significantly lower price?
APsychological Pricing
BPenetration Pricing
CGeographic Pricing
DCost-Plus Pricing
Which level of market segmentation involves targeting a very small, specific group of customers who seek a specialized combination of benefits?
AMass Marketing
BGlobal Marketing
CNiche Marketing
DSegment Marketing
A strategy where a manufacturer offers its product through two or more different marketing channels to reach one or more customer segments is a:
AMultichannel Distribution System
BHorizontal Marketing System
CCorporate VMS
DAdministered VMS
What is the strategic process of creating a unique brand name, image, and identity in the consumer’s mind through consistent communications?
ABranding
BProduct Management
CPositioning Strategy
DMarket Development