Marketing
Marketing MCQs with Answers and Explanations
Marketing MCQs with answers and detailed explanations for MBA, BBA, NTS and job tests. Covers marketing mix, consumer behaviour, branding and strategy. Take a scored quiz instead →
Which type of branding strategy involves marketing products under a retailer’s or wholesaler’s own brand name rather than a manufacturer’s name?
APrivate Label Brand
BManufacturer Brand
CLicensed Brand
DCo-Brand
What term describes the practice of adding new product items into an existing product line to fill gaps or extend market reach?
AProduct Line Filling
BProduct Modernization
CProduct Pruning
DProduct Line Stretching
In global marketing, selling goods produced in the home country directly or through intermediaries to buyers in foreign markets is called:
AContract Manufacturing
BExporting
CForeign Direct Investment
DJoint Venturing
In business marketing, which buying situation presents the highest risk, involves many decision makers, and requires extensive information gathering?
ANew Task Purchase
BModified Rebuy
CStraight Rebuy
DRoutine Purchase
What is the primary objective of informative advertising used during the introduction phase of a product life cycle?
ARemind Customers to Buy
BPersuade Brand Switching
COffer Seasonal Discounts
DBuild Category & Product Awareness
What is the marketing technique of using public events, sponsorships, or causes to create favorable brand associations?
AGuerrilla Marketing
BEvent Marketing
CDirect Response Marketing
DViral Marketing
Which consumer decision rule evaluates brands by establishing minimum acceptable performance cutoffs for each attribute and selecting options meeting all thresholds?
ACompensatory Decision Rule
BConjunctive Decision Rule
CDisjunctive Decision Rule
DLexicographic Decision Rule
Which type of market structure features a single seller dominating the market with complete control over prices and zero close substitutes?
APerfect Competition
BOligopoly
CMonopolistic Competition
DMonopoly
Which research method collects primary data by selecting matched groups of subjects, giving them different treatments, controlling external variables, and checking differences in responses?
AEthnographic Research
BExperimental Research
CObservational Research
DSurvey Research
When a firm charges a high price initially to recoup R&D expenses and then gradually lowers price over time, it is using:
AMarket-Skimming Pricing
BLoss Leader Pricing
CMarket-Penetration Pricing
DPredatory Pricing