Which level of market segmentation involves targeting a very small, specific group of customers who seek a specialized combination of benefits?
AMass Marketing
BGlobal Marketing
CNiche Marketing
DSegment Marketing
Explanation
* Niche Marketing targets a narrowly defined customer group seeking specific combinations of benefits.
* Niches are usually small markets that attract few major competitors.
* Niche marketers gain deep customer insight and often charge premium prices.
Exam Relevance
- Topic: STP Marketing
- Subtopic: Targeting Strategies

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