When a firm charges different prices to different customer segments for the same product or service without corresponding cost differences, it is practicing:
APsychological Pricing
BSegmented Pricing
CPromotional Pricing
DDynamic Pricing
Explanation
* Segmented Pricing sells products at two or more prices, where the difference in price is not based on differences in costs.
* Forms include customer-segment pricing (student discounts), product-form pricing, location pricing, and time pricing.
* To be effective, market segments must be legally separable and show varying intensities of demand.
Exam Relevance
- Topic: Pricing Strategy
- Subtopic: Price Adjustment Strategies

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