Which pricing strategy involves setting prices that end in odd numbers (e.g., $9.99 or $19.95) to create the psychological perception of a significantly lower price?

Explanation

* Psychological Pricing considers the economics and psychology of prices, using price cues to signal bargain or premium value.
* Odd pricing ($9.99) suggests a bargain, whereas even pricing ($100.00) conveys prestige and luxury quality.
* Reference pricing also relies on prices that buyers carry in their minds when looking at a given product.