Marketing
Marketing MCQs with Answers and Explanations
Marketing MCQs with answers and detailed explanations for MBA, BBA, NTS and job tests. Covers marketing mix, consumer behaviour, branding and strategy. Take a scored quiz instead →
Which retail strategy involves selling products through multiple channels while providing seamless, fully integrated customer shopping experiences across all channels?
AOmnichannel Retailing
BDirect Selling
CSingle Channel Retailing
DMultichannel Retailing
What metric evaluates the financial return generated by marketing investments relative to the total cost of those investments?
ACustomer Lifetime Value
BGross Contribution Margin
CReturn on Marketing Investment (ROMI)
DNet Profit Margin
Which concept suggests that a brand’s long-term success depends on continually innovating and updating products before competitors do?
AProduct Harvest
BContinuous Innovation
CDisruptive Innovation
DProduct Standardization
What term describes the strategic positioning matrix that plots relative market share on the horizontal axis and market growth rate on the vertical axis?
AGE/McKinsey Matrix
BAnsoff Matrix
CBCG Matrix
DPorter's Value Chain
In business buying, a person who controls the flow of information to other members of the buying center is acting as a:
ADecider
BInfluencer
CBuyer
DGatekeeper
What is the term for a pricing strategy where a business sets low prices on essential items to drive foot traffic into stores?
AValue Pricing
BCaptive Pricing
CBait and Switch Pricing
DLoss Leader Pricing
What metric measures the percentage of targeted readers, viewers, or listeners who are exposed to a given advertisement campaign during a specific period?
ACost Per Mille (CPM)
BReach
CImpact
DFrequency
Which metric measures the cost required to generate a single user action, click, or sale in digital performance advertising?
ACost Per Click (CPC)
BReturn on Ad Spend (ROAS)
CCost Per Mille (CPM)
DCost Per Action (CPA)
Which growth strategy in the Ansoff Matrix involves developing new products and selling them to existing market segments?
AMarket Penetration
BMarket Development
CProduct Development
DDiversification
Which consumer decision model assumes that consumers weigh all brand attributes and select the alternative with the highest overall score?
AElimination-by-Aspects Model
BCompensatory Decision Model
CConjunctile Rule
DNon-Compensatory Model