In global marketing, selling goods produced in the home country directly or through intermediaries to buyers in foreign markets is called:
AContract Manufacturing
BExporting
CForeign Direct Investment
DJoint Venturing
Explanation
* Exporting is entering foreign markets by selling products produced in the company’s home country with minimal modifications.
* Indirect exporting involves working through independent international marketing intermediaries.
* Exporting involves the least commitment, financial risk, and operational control among market entry modes.
Exam Relevance
- Topic: Global Marketing
- Subtopic: International Entry Modes

No Comments