Which research method collects primary data by selecting matched groups of subjects, giving them different treatments, controlling external variables, and checking differences in responses?
AEthnographic Research
BExperimental Research
CObservational Research
DSurvey Research
Explanation
* Experimental Research is best suited for gathering causal information by controlling variables and testing cause-and-effect relationships.
* Observational research gathers primary data by observing relevant people, actions, and situations.
* Survey research is best suited for gathering descriptive information about knowledge, attitudes, or preferences.
Exam Relevance
- Topic: Marketing Research
- Subtopic: Primary Research Approaches

No Comments