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The stages through which an individual passes from first learning about an innovation to finally adopting it is known as the:

AAdoption Process
BDiffusion Curve
CBuying Center Process
DPerceptual Journey

Explanation

* The Adoption Process consists of five stages: Awareness, Interest, Evaluation, Trial, and Adoption.
* Everett Rogers’ Diffusion of Innovations categorizes adopters into Innovators, Early Adopters, Early Majority, Late Majority, and Laggards.
* Early Adopters are opinion leaders crucial for crossing the market chasm.

Exam Relevance
  • Topic: Consumer Behavior
  • Subtopic: Innovation Adoption
Submitted by: mcqstutor Team More Marketing MCQs →

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