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Which channel intermediary buys goods from producers, takes title, stores inventory, and resells them primarily to other businesses or retailers?

AWholesaler
BRetailer
CBroker
DCommission Agent

Explanation

* Wholesalers take legal title to goods and perform bulk-breaking, storage, risk-bearing, and transportation functions.
* Retailers sell directly to end-consumers for personal consumption.
* Brokers and Agents bring buyers and sellers together without taking legal title.

Exam Relevance
  • Topic: Place Strategy
  • Subtopic: Intermediary Roles
Submitted by: mcqstutor Team More Marketing MCQs →

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