Management Sciences
Management Sciences MCQs With Answers
0 Management Sciences MCQs for CSS, PPSC, FPSC, NTS and entry-test preparation. Take a scored quiz instead →
The practice of using deceptive or exaggerated marketing claims to present an environmentally responsible public image is called:
ASocial Marketing
BEthical Branding
CCause Marketing
DGreenwashing
The practice of using the established brand names of two different companies on the same product is called:
APrivate Labeling
BIngredient Branding
CCo-Branding
DLicensing
Services cannot be seen, tasted, felt, heard, or smelled before they are bought. This unique service characteristic is:
AService Variability
BService Intangibility
CService Inseparability
DService Perishability
Because services are produced and consumed simultaneously and cannot be separated from their providers, they exhibit:
AService Inseparability
BService Heterogeneity
CService Perishability
DService Intangibility
Which environment includes micro-factors such as suppliers, marketing intermediaries, competitors, publics, and customers that directly affect a company’s ability to serve its targets?
ADemographic Environment
BMacroenvironment
CMicroenvironment
DEconomic Environment
Which promotional model outlines the sequential stages a consumer passes through: Attention, Interest, Desire, and Action?
AAIDA Model
BHierarchy of Effects Model
CInnovation Adoption Model
DInformation Processing Model
Dividing a broad consumer market into distinct subsets of consumers who have common needs, characteristics, or behaviors is known as:
AMass Marketing
BTarget Marketing
CMarket Segmentation
DMarket Positioning
The stages through which an individual passes from first learning about an innovation to finally adopting it is known as the:
AAdoption Process
BDiffusion Curve
CBuying Center Process
DPerceptual Journey
When a company chooses to serve a single small market segment with a highly customized product or service, it is practicing:
ANiche Marketing
BMass Customization
CDifferentiated Marketing
DUndifferentiated Marketing
When consumers experience discomfort or post-purchase doubt caused by post-purchase conflict, it is known as:
ACognitive Dissonance
BSelective Retention
CSubliminal Perception
DPerceptual Distortion