Management Sciences
Management Sciences MCQs With Answers
0 Management Sciences MCQs for CSS, PPSC, FPSC, NTS and entry-test preparation. Take a scored quiz instead →
What is the strategic process of developing new products that replace existing products within a firm’s own product line, potentially reducing existing sales?
ALine Extension
BCo-Branding
CBrand Extension
DCannibalization
What type of marketing seeks to build social awareness and behavioral change for public good rather than commercial profit?
ACause Marketing
BSocial Marketing
CSocietal Marketing
DCommercial Marketing
Services cannot be stored, saved, or inventoried for future sale or consumption. This property is known as:
AIntangibility
BInseparability
CPerishability
DVariability
Which type of brand strategy combines a firm’s corporate brand name with individual product names (e.g., Kellogg’s Rice Krispies)?
AIndividual Branding
BUmbrella Branding
CSub-Branding (Corporate-Endorsed)
DPrivate Labeling
The high variability in service quality caused by human delivery and individual provider performance is referred to as service:
AInseparability
BVariability (Heterogeneity)
CIntangibility
DPerishability
In business buying, which individual in the buying center formally controls the purchasing authority to select suppliers and execute terms?
AGatekeeper
BDecider
CUser
DBuyer
Which metric evaluates the percentage of email recipients who click on one or more links contained within a received email message?
AEmail Click-Through Rate (CTR)
BEmail Open Rate
CDeliverability Rate
DUnsubscribe Rate
What term refers to a market structure where a few dominant sellers serve a large number of buyers, resulting in high competitor price interdependence?
AOligopoly
BMonopoly
CMonopolistic Competition
DPure Competition
Which digital marketing practice improves a website’s organic (unpaid) ranking on search engine results pages?
APPC (Pay-Per-Click)
BDisplay Advertising
CSEO (Search Engine Optimization)
DSEM (Search Engine Marketing)
Which pricing policy sets an artificially high regular price to make a discounted promotional price look like an exceptional bargain?
APredatory Pricing
BDeceptive Reference Pricing
CDynamic Pricing
DPrice Discrimination