If a business customizes products and marketing programs to suit the specific tastes of individual customers and local community locations, it is implementing:

Explanation

* Micromarketing tailors products and promotion programs to suit the specific tastes of particular individuals (individual marketing) or locations (local marketing).
* Differentiated marketing works with broader segments; Mass marketing ignores segments entirely.
* Hyper-personalized email campaigns and local store-specific inventory stocking are classic examples of micromarketing.