Management Sciences
Management Sciences MCQs With Answers
0 Management Sciences MCQs for CSS, PPSC, FPSC, NTS and entry-test preparation. Take a scored quiz instead →
In the Ansoff Corporate Product/Market Expansion Grid, seeking increased sales by bringing existing products into new geographic or demographic markets is termed:
AMarket Development
BDiversification
CMarket Penetration
DProduct Development
According to the Ansoff Matrix, entering a completely new business sector with brand new products for brand new customer markets is classified as:
AMarket Development
BProduct Development
CMarket Penetration
DDiversification
In SWOT Analysis, internal favorable factors that can be leveraged to achieve business objectives are called:
AStrengths
BWeaknesses
CThreats
DOpportunities
In Michael Porter’s Five Forces model, which force assesses the ease with which buyers can switch from an industry’s product to an alternative product category?
ARivalry Among Existing Competitors
BBargaining Power of Buyers
CThreat of New Entrants
DThreat of Substitute Products
According to Michael Porter’s Generic Competitive Strategies, a firm that seeks a competitive advantage by having the lowest operating costs in its industry pursues a strategy of:
ADifferentiation Focus
BCost Leadership
CCost Focus
DDifferentiation
Which objective-setting framework emphasizes that goals should be Specific, Measurable, Achievable, Relevant, and Time-bound?
ASMART Framework
BVRIO Framework
CPESTEL Model
DSWOT Analysis
In GE/McKinsey’s Multi-Factor Portfolio Matrix, strategic business units are evaluated along which two principal axes?
ACost Position and Price Premium
BProduct Familiarity and Market Novelty
CIndustry Attractiveness and Business Unit Strength
DMarket Growth Rate and Relative Market Share
A perceptual map (or positioning map) is primarily used by brand managers to:
ATrack financial profit margins across different retail stores
BVisually plot consumer perceptions of their brand relative to competitors on key dimensions
CCalculate optimal production quantities for seasonal demand
DDetermine channel distribution margins
When a company grows by acquiring suppliers or raw material producers upward in its supply chain, it is executing:
ABackward Vertical Integration
BConglomerate Integration
CForward Vertical Integration
DHorizontal Integration
Which targeting strategy ignores market segment differences and appeals to the whole market with a single, standardized offer?
AConcentrated Marketing
BIndividual Marketing
CDifferentiated Marketing
DUndifferentiated (Mass) Marketing