Management Sciences
Management Sciences MCQs With Answers
0 Management Sciences MCQs for CSS, PPSC, FPSC, NTS and entry-test preparation. Take a scored quiz instead →
High-priced consumer goods with unique characteristics or brand identification for which buyers are willing to exert significant purchasing effort are called:
AConvenience Products
BShopping Products
CSpecialty Products
DUnsought Products
Life insurance, cemetery plots, and emergency blood donations are classic commercial examples of:
AConvenience Products
BShopping Products
CUnsought Products
DSpecialty Products
When a firm introduces additional items in a given product category under the same brand name (such as new flavors, colors, or sizes), it is executing a:
ACo-Branding Strategy
BNew Brand Strategy
CLine Extension
DBrand Extension
The stage of the New Product Development process in which the product and marketing program are introduced into realistic market settings is:
ATest Marketing
BCommercialization
CBusiness Analysis
DProduct Synthesis
According to Everett Rogers’ Diffusion of Innovations theory, the first group of consumers to adopt a new technology or product are called:
AEarly Majority
BLaggards
CEarly Adopters
DInnovators
Setting prices based on buyers’ perceptions of value rather than on the seller’s cost is known as:
ACompetition-Based Pricing
BValue-Based Pricing
CCost-Plus Pricing
DTarget Return Pricing
A pricing tactic where a company sets a low initial price for a new product to quickly attract a large number of buyers and win market share is:
APrice Discrimination
BMarket-Penetration Pricing
CMarket-Skimming Pricing
DPrestige Pricing
Adding a standard markup to the total cost of a product to determine its selling price is termed:
ACost-Plus Pricing (Markup Pricing)
BDynamic Pricing
CPsychological Pricing
DValue-Based Pricing
A pricing strategy that charges different prices to different customer groups for the exact same product or service based on non-cost factors is:
ADiscriminatory Pricing (Segmented Pricing)
BCaptive-Product Pricing
CCost-Plus Pricing
DPenetration Pricing
Pricing products that must be used along with a main product, such as razor blades for a razor handle or ink cartridges for a printer, is known as:
ABy-Product Pricing
BOptional-Product Pricing
CProduct Bundle Pricing
DCaptive-Product Pricing