Management Sciences
Management Sciences MCQs With Answers
0 Management Sciences MCQs for CSS, PPSC, FPSC, NTS and entry-test preparation. Take a scored quiz instead →
In services marketing, what framework connects employee satisfaction and service quality directly to customer satisfaction, customer loyalty, and profitability?
ASERVQUAL Scale
BServices Marketing Triangle
CGAP Model
DService-Profit Chain
In strategic portfolio analysis, an SBU that operates in a high-growth market but holds a low market share is categorized as a:
ADog
BStar
CQuestion Mark
DCash Cow
Which level of market segmentation involves targeting a very small, specific group of customers who seek a specialized combination of benefits?
AMass Marketing
BGlobal Marketing
CNiche Marketing
DSegment Marketing
Which type of marketing strategy emphasizes building long-term, mutually beneficial ties with key stakeholders like customers, suppliers, and distributors?
ARelationship Marketing
BOutbound Marketing
CMass Marketing
DTransactional Marketing
In consumer behavior, what type of decision-making occurs when consumers buy goods with low involvement and significant perceived brand differences?
ADissonance-Reducing Behavior
BVariety-Seeking Buying Behavior
CHabitual Buying Behavior
DComplex Buying Behavior
Which promotional mix element uses short-term incentives like coupons, cash refunds, or point-of-purchase displays to encourage immediate purchase?
APersonal Selling
BInstitutional Advertising
CConsumer Sales Promotion
DPublicity
What is the process of dividing a total market into distinct groups based on variables such as social class, lifestyle, or personality traits?
ABehavioral Segmentation
BDemographic Segmentation
CPsychographic Segmentation
DGeographic Segmentation
Which consumer adoption category contains opinion leaders who adopt new ideas early with careful consideration and influence others?
AInnovators
BEarly Majority
CLate Majority
DEarly Adopters
Which communication strategy pushes products through distribution channels by using sales force and trade promotion to motivate intermediaries?
APush Strategy
BViral Strategy
CInteractive Strategy
DPull Strategy
Which matrix analyzes strategic growth opportunities across four quadrants: Market Penetration, Market Development, Product Development, and Diversification?
AAnsoff Matrix
BBCG Matrix
CGE Matrix
DPorter's Matrix