Management Sciences
Management Sciences MCQs With Answers
0 Management Sciences MCQs for CSS, PPSC, FPSC, NTS and entry-test preparation. Take a scored quiz instead →
Adjusting prices continually to meet the characteristics and needs of individual customers and changing supply/demand situations (e.g., airline tickets) is called:
APsychological Pricing
BGeographic Pricing
CPromotional Pricing
DDynamic Pricing
Pricing that considers the psychology of prices and not simply the economics, such as pricing an item at $19.99 instead of $20.00, is called:
ACost-Plus Pricing
BValue-Based Pricing
CTarget Profit Pricing
DPsychological Pricing
When a firm combines several products and offers the entire package at a reduced overall price compared to buying each item separately, it uses:
ABy-Product Pricing
BTwo-Part Pricing
CCaptive Product Pricing
DProduct Bundle Pricing
The price elasticity of demand measures:
AHow responsive the production cost is to raw material price changes
BHow responsive the quantity demanded of a good is to a change in its price
CThe relationship between marketing expenditures and brand awareness
DHow competitors adjust prices when market leader acts
Which product level in Philip Kotler’s Five Product Levels model represents the fundamental service or benefit that the customer is actually buying?
AExpected Product
BAugmented Product
CBasic Product
DCore Benefit
A company sets prices to break even on the costs of making and marketing a product, or to make a target return on investment. This approach is called:
AValue-Based Pricing
BBreak-Even Pricing (Target Return Pricing)
CCompetitive Parity Pricing
DPenetration Pricing
Products that consumers buy frequently, immediately, and with minimal comparison or buying effort are classified as:
AUnsought Products
BConvenience Products
CShopping Products
DSpecialty Products
The strategy of targeting multiple market segments with distinct, specialized marketing offers designed for each segment is called:
AUndifferentiated Marketing
BMass Customization
CDifferentiated (Segmented) Marketing
DNiche Marketing
In the BCG Growth-Share Matrix, a Strategic Business Unit (SBU) with a low relative market share in a high-growth market is classified as a:
AQuestion Mark
BStar
CCash Cow
DDog
Which BCG Matrix quadrant contains products or business units with low market share in low-growth mature markets that usually generate barely enough cash to maintain themselves?
ACash Cows
BStars
CDogs
DQuestion Marks