Management Sciences
Management Sciences MCQs With Answers
0 Management Sciences MCQs for CSS, PPSC, FPSC, NTS and entry-test preparation. Take a scored quiz instead →
The practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations is known as:
AMicromarketing
BMacro Marketing
CMass Marketing
DSegmented Marketing
What is the term for a pricing strategy where a business sets low prices on essential items to drive foot traffic into stores?
AValue Pricing
BCaptive Pricing
CBait and Switch Pricing
DLoss Leader Pricing
In business buying, a person who controls the flow of information to other members of the buying center is acting as a:
ADecider
BInfluencer
CBuyer
DGatekeeper
Which metric measures the cost required to generate a single user action, click, or sale in digital performance advertising?
ACost Per Click (CPC)
BReturn on Ad Spend (ROAS)
CCost Per Mille (CPM)
DCost Per Action (CPA)
What metric measures the percentage of targeted readers, viewers, or listeners who are exposed to a given advertisement campaign during a specific period?
ACost Per Mille (CPM)
BReach
CImpact
DFrequency
Which consumer decision model assumes that consumers weigh all brand attributes and select the alternative with the highest overall score?
AElimination-by-Aspects Model
BCompensatory Decision Model
CConjunctile Rule
DNon-Compensatory Model
Which growth strategy in the Ansoff Matrix involves developing new products and selling them to existing market segments?
AMarket Penetration
BMarket Development
CProduct Development
DDiversification
What term describes the practice of adding new product items into an existing product line to fill gaps or extend market reach?
AProduct Line Filling
BProduct Modernization
CProduct Pruning
DProduct Line Stretching
In global marketing, selling goods produced in the home country directly or through intermediaries to buyers in foreign markets is called:
AContract Manufacturing
BExporting
CForeign Direct Investment
DJoint Venturing
In business marketing, which buying situation presents the highest risk, involves many decision makers, and requires extensive information gathering?
ANew Task Purchase
BModified Rebuy
CStraight Rebuy
DRoutine Purchase