In business buying, a person who controls the flow of information to other members of the buying center is acting as a:
ADecider
BInfluencer
CBuyer
DGatekeeper
Explanation
* Gatekeepers control the flow of information to others within the organization (e.g., administrative assistants, purchasing agents, technical experts).
* Influencers help define specifications and provide information for evaluating alternatives.
* Deciders have formal or informal power to select or approve the final suppliers.
Exam Relevance
- Topic: Business Marketing
- Subtopic: Buying Center Roles

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